Shows like The Natural Products Expo West in Anaheim last month can be a little overwhelming.  Open only to those in the natural products industry (stores, distributors, manufacturers, media, etc.), not the general public, it’s hard to share with you the vast size and amazing diversity of items available at these shows.  There is everything from allergy friendly foods to organic skin care to vitamins and pet food.

But while there were some wonderful new products to discover, I found an underlying bandwagon at the show:  gluten free.  New market research shows that 1 out of every 10 new products introduced this year will have a gluten free claim.  Some of this is good, some not so.  Read more »