When I’m at the grocery store I’ll pick up many different products for a variety of different reasons.

As the grocery shopper for a family with 6 different food allergies, I’m always reading the labels on products that I want to buy.  I check out new products to see if they’re suitable and I review old favorites to be sure that nothing has changed since the last time I purchased them.

But as the owner of a food company, I’m also perusing the food aisles for a whole different set of reasons.  I notice packages that I love the coloring or the artwork, perhaps the size or convenience of something makes me stop to take note or maybe a competitor has changed how they’re packaging their product.

Imagine my surprise when I picked up a new product at the grocery store last week simply because I liked its packaging and got quite a shock when I read the allergen information.  Right off the bat, I’ll tell you it was a natural snack with nuts in it which I already knew was off limits for my family but I read the allergen information anyway and that’s when I saw it:  “Contains nuts.  May contain other allergens not listed.“  Huh? Read more »